Workshop Programme

Find out why people call it the IALC family

Business and learning in a friendly, professional environment:

  • An afternoon of high-quality seminars including a major industry debate

  • Two days of one-to-one workshop appointments with quality partners in study travel

  • Spectacular evening events giving a flavour of our host city

  • Networking with owners and directors of agencies, languages centres and key industry suppliers

  • School visits and fam trips

  • All in a new destination every year!

A perfectly balanced schedule of business, learning and fun

Stay at the beautiful Royal Hotel Carlton, host venue for the #IALC2018 Bologna Workshop, or the Hotel Internazionale (accommodation only) which are both located in the heart of Bologna, and have the opportunity extend you visit and see the sights of this historical city.


Thursday 19 April 2018

All day

Registration

Royal Hotel Carlton

Afternoon

Seminars

Royal Hotel Carlton

Evening

Welcome Reception

 

Friday 20 April 2018

All day

Registration / Information

Royal Hotel Carlton

Morning

Business appointments

Royal Hotel Carlton

Midday

Lunch

Royal Hotel Carlton

Afternoon

Business appointments

Royal Hotel Carlton

Evening

ALCE Bologna Party

ALCE Bologna

 

Saturday 21 April 2018

 All day

Information Desk

Royal Hotel Carlton

Morning

Business appointments

Royal Hotel Carlton

Midday

Lunch

Royal Hotel Carlton

Afternoon

Business appointments

Royal Hotel Carlton

Evening

IALC Gala Dinner

 

Sunday 22 April 2018

Morning

Departure

Morning

Fam-trips depart - Italy


The IALC study travel seminar afternoon 2018 sponsored by Edvisor

To celebrate our partnership with leading technology provider Edvisor, IALC and Edvisor have joined forces to present the IALC Study Travel Seminar Afternoon 2018 on 19 April in the Royal Hotel Carlton from 14:00.

We will be presenting a lively afternoon of tips, tricks and expert analysis from a range speakers that will be sharing their know-how on how jump-start your digital marketing and improve your technological expertise. All seminars are open to schools, agencies and exhibitor delegates and is not to be missed:


Time

Topic

14:00 – 14:10

Welcome: Introduction to the IALC study travel seminar afternoon sponsored by Edvisor

14:10 – 14:55

Digital Marketing: Demand Generation and Sales Funnel Management Analysis

15:00 – 15:30

Ground-breaking research: The launch of the IALC 2018 Research Report: Perfecting the student experience

15:30 – 16:00

offee break

16:00 – 16:30

Market insight: Trends and disappearing market segments

16:30 – 17:15

Expert analysis: Lost & Found: The Adult Language Student

17:15 – 18:00

Ed Tech Innovations: Recruit More Students, Cheaper and Faster



Introduction to the IALC study travel seminar afternoon sponsored by Edvisor


Time: 14:00 – 14:10
Presenter: IALC vice-president for marketing Robin Adams and founder and CEO of Edvisor Nicolas Miller
Description: An integral part of our IALC Workshop is our seminar programme and we kick off this year’s study travel seminar afternoon sponsored by Edvisor with an introduction from IALC vice-president for marketing Robin Adams and founder and CEO of Edvisor Nicolas Miller.


Digital marketing: Demand Generation and Sales Funnel Management Analysis
Time: 14:10 – 14:55
Presenter: Elena Saura Ramos, Enel
Description: An overview of sales funnel management. Understand the available digital marketing channels and learn effective follow-up strategies and how to analyze your marketing efforts using Google Analytics.




Ground-breaking research: The launch of the IALC 2018 Research Report: Perfecting the student experience
Time: 15:00 – 15:30
Presenter: Patrik Pavlacic, StudentMarketing
Description: Join us for the launch and release of our IALC 2018 Research Report: Perfecting the student experience, a follow up report to The IALC 2017 Research Report: Student expectations, experiences and satisfaction. Both reports were the result of an online survey of over 4,700 students and one of the first systematic attempts to measure the student experience at a global level. This second report will delve deeper than its predecessor in its analyses of the experience of students in IALC schools by measuring levels of student fulfilment.




Market insight: Trends and disappearing market segments
Time: 16:00 – 16:30
Presenter: Patrik Pavlacic, StudentMarketing
Description: A rise in Juniors/school groups, young adults and 50s+: what has happened to the professional adult, an analysis of the trends and disappearing market segments from Patrik Pavlacic, head of research at StudentMarketing.




Expert analysis: Lost & Found: The Adult Language Student
Time: 16:30: 17:15
Presenter: Jackie Kassteen, Jackfruit Marketing and FruitFame.com
Description: Language schools will no doubt have enjoyed the rise of the junior market, as teens and school groups have been giving enrolments a welcome boost in recent years. Moreover, young adults continue to show interest in improving their English for professional reasons, meanwhile the 50+ market is experiencing a bit of a reawakening. But where have all the adults gone? The 30-50 year olds have dwindled in years, with schools feeling the sting of love lost and wondering how to get them back.
Join us in Bologna for a lively, eye-opening session led by Jacqueline Kassteen, Founder and Managing Director of Jackfruit Marketing and FruitFame.com. Jacqueline will take attendees through a number of techniques to reclaim this student segment including marketing messages that actually work and innovative business strategies.




Ed Tech Innovations: Recruit More Students, Cheaper and Faster
Time: 17:15 – 18:00 Presenter: Nicolas Miller, Edvisor
Description: Fueled by technology, the world is becoming smaller every day, and students are keen to explore options globally. Through the exclusive partnership between IALC and Edvisor, both schools and agents are offered a platform to simplify collaboration. Edvisor connects agents and schools directly, making enrolments, quotes and pricing as easy as a click.
But what if you could do more? What if you could use modern technology to generate a steady stream of qualified leads to your business? That’s what automation can do for you today. Join this seminar for inspiration on how to create your own workflows to improve efficiency and drive sales




Seminars